The Programme

Eight modules. Forty short lessons. One real business.

A guided path from idea to first sale. Ten minutes a day, each lesson ending with a single action, so you're building as you learn, not just taking notes.

Module 1 is free, forever, with no card. Work through it at your own pace; unlock the full path whenever you're ready for £9.99$12.99/month or £79$99.99/year. Here's everything inside.

01

Foundation & Mindset

Reset how you think about risk, time and what it really takes to start, so you actually begin.

  • What it really takes to start a business (and what it doesn't)
  • Honestly assessing your readiness
  • The realities of self-employment
  • Setting goals and expectations you'll actually hit
5 lessons · 50 min
02

Business Fundamentals

The essential admin, made ten-minute-friendly. The boring bits that quietly stop most people.

  • Choosing the right structure (sole trader vs limited)
  • Naming and registering your business
  • Legal basics and the contracts you need
  • Insurance and staying protected
6 lessons · 60 min
03

Your Business Idea

Find it, validate it, and define exactly what you're selling, before you waste a weekend building.

  • Finding an idea worth pursuing
  • Pressure-testing it against real demand
  • Talking to potential customers the right way
  • Defining your actual offer
5 lessons · 50 min
04

Financial Setup

Bank accounts, invoicing, cash flow and getting paid. No spreadsheet PhD required.

  • Setting up a business bank account
  • Invoicing and getting paid on time
  • Understanding cash flow simply
  • Keeping records HMRC will be happy with
4 lessons · 40 min
05

Build & Launch

Your minimum viable offer, a simple website, and your first public day. Small, specific, shippable.

  • Designing a minimum viable offer
  • Getting a simple site or presence live
  • Taking your first payment
  • Your launch-day checklist
5 lessons · 50 min
06

Find & Win Customers

Understand them, reach them, and close the sale, without sounding like an ad.

  • Knowing exactly who your customer is
  • Reaching them without a marketing budget
  • Handling the conversation and the sale
  • Turning one customer into referrals
5 lessons · 50 min
07

Run & Grow

The money metrics that actually matter, and how to keep customers coming back.

  • The few numbers you must watch
  • Pricing with confidence
  • Keeping customers and reducing churn
  • Growing without burning out
4 lessons · 40 min
08

Your Action Plan

Walk out with a concrete 90-day plan and your first 30 days already booked into your diary.

  • Turning everything into a 90-day plan
  • Booking your first 30 days of actions
  • Staying accountable after the course
3 lessons · 30 min

Start with Module 1, free.

See exactly how it works before you pay anything.

Start module 1 free →